Seven scores that tell you a draft needs another pass: readability, keyword stuffing, filler share, keyword density, top words, clichés and grammar. Targets, formulas and one paragraph measured before and after an edit.
An online audit runs your site through 400 checks in 36 groups and returns a 0–100 score with priorities. We audited our own site, scored 70.5, and break down every finding.
Resizing to the width you actually need cuts up to 86% of file weight. When to resize, when to crop, when to compress — with honest measurements of one real photo.